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Pushing Back EV Plans

Lamborghini announced that they have postponed the release of its first fully electric model, the Lanzador, pushing its debut back from 2028 to 2029. Despite the global transition toward EVs, the demand for high-performance electric vehicles, particularly in the luxury segment, is not yet strong enough to meet Lamborghini’s standards.

Lamborghini CEO, Stephan Winkelmann, Unveils All-Electric 4th Model Lanzador Concept During The Quail
Stephan Winkelmann - © Lamborghini

As CEO Stephan Winkelmann stated, the market for luxury EVs “won’t be ready” for a model such as the Lanzador until later this decade. Based on what we’ve seen so far in the luxury market, I believe this is a smart move. The company’s decision is a clear reflection of the ongoing challenges with the technology, infrastructure, and, most of all, consumer preferences. Who is at the centre of Lamborghini’s customer base? It’s high-net-worth individuals, and I can bet they are hesitant to transition to electric vehicles without compromising on the driving experience.

Lamborghini’s decision highlights growing concerns across the automotive industry about the pace at which electric vehicles are being adopted, particularly in niche luxury segments. While mainstream carmakers face stringent emissions targets, brands such as Lamborghini, Ferrari and Aston Martin are betting on a mix of synthetic fuels and hybrid models to meet regulations without abandoning combustion engines.

Sticking with Hybrid

For the time being, Lamborghini is still concentrating on hybrid vehicles. They now have a completely hybridized three-model collection central to its current strategy, which favours hybrids. This includes the recently announced Temerario sports vehicle, the Revuelto and the updated Urus SE SUV.

Opting for a hybrid powertrain will keep some of that Lambo theatrics and performance we know and love, whilst giving them the ability to tick that emissions box.

Lamborghini remains committed to hybrid models as a key step toward full electrification. CEO Stephan Winkelmann emphasized that hybrids are the right approach for the company’s future. He also highlighted Lamborghini’s interest in synthetic fuels, which could extend the life of combustion engines while meeting emissions standards. “This is an opportunity for our kind of cars” Winkelmann said. Porsche, another Volkswagen-owned luxury brand, is also exploring synthetic fuel technology as part of its long-term strategy.

The transition to full electrification will be facilitated by hybrid cars while infrastructure and technology are given a chance to develop to meet Lamborghini’s high standards.



What is the competition doing?

Ferrari and McLaren are taking distinct approaches to electrification in the luxury automotive sector.

Ferrari has announced plans to unveil its first fully electric supercar by the end of 2025. CEO Benedetto Vigna confirmed that the project is progressing as scheduled, with the vehicle expected to debut in the fourth quarter of 2025. The company is collaborating with “unusual partners” to bring this high-performance EV to fruition, though specific details about these partnerships have not been disclosed.

In contrast, McLaren is adopting a more cautious stance toward electrification. CEO Michael Leiters has stated that the technology required to produce an all-electric supercar won’t be ready until 2030. He emphasised that achieving the necessary balance of performance and weight is crucial, and current battery technology does not yet meet these standards.

The Lamborghini Lanzador electric concept car on display at the Pebble Beach Concours d’Elegance, surrounded by an elegantly dressed crowd and set against a picturesque backdrop of luxury and greenery.
© Lamborghini

What to Expect from the Lanzador in 2029

When the Lanzador does arrive in 2029, we’re told it will offer 1,360 horsepower and a 300-mile range. The optimistic part of me can’t help thinking that I’d like to see more from the technology in another 4-5 year’s time.

Beyond its performance metrics, the Lanzador will feature advanced technologies such as active aerodynamics and a steerable rear axle. The interior will showcase sustainable materials like merino wool and regenerated carbon fibre, underscoring Lamborghini’s commitment to eco-friendly practices without compromising luxury.

The Lanzador will play a critical role in Lamborghini’s push toward electrification, positioning the brand for a future where performance and sustainability go hand in hand.



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