Cookie Policy

Effective Date: October 2023

Last Updated: 18 May 2026

Tires and Terrain Ltd (Company No. 17218284), trading as TIRES + TERRAIN, is an independent automotive media company registered in England and Wales. This Cookie Policy explains how we use cookies and similar technologies on our website (https://tiresandterrain.com) to enhance your browsing experience, analyse site usage, provide personalised content and advertisements, and manage our email marketing through Klaviyo. This policy is compliant with global data protection regulations, including GDPR (UK and EU), CCPA (California), and PIPEDA (Canada).

Data Controller: Tires and Terrain Ltd (Company No. 17218284), trading as TIRES + TERRAIN, United Kingdom. For data protection enquiries, you can contact us via our Contact page. We aim to respond to all privacy-related requests within 30 days.

Please read this policy in conjunction with our Privacy Policy and Terms and Conditions. By using our website, you consent to the use of cookies as outlined below. You may withdraw or adjust your consent at any time using the Cookie Preferences link in our footer.

What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help the website remember your actions, preferences, and settings (such as login, language, or other display preferences) so that you don't have to keep re-entering them whenever you return or browse from one page to another.

How We Use Cookies

We use cookies to ensure our website operates efficiently, analyse visitor interactions, provide a personalised browsing experience, and deliver relevant advertisements.

All cookies are managed directly by our website and through the third-party services listed below. We do not use third-party cookie-management platforms such as Cookiebot. Our own consent mechanism allows you to accept, reject, or customise your cookie preferences at any time.

Types of Cookies We Use

Necessary Cookies

Legal basis: These cookies are strictly necessary for the website to function and cannot be switched off. They do not require your consent.

These cookies are essential for basic site functionality, security, and proper navigation.

  • Consent Cookie: Remembers if you have set cookie preferences, so you are not prompted on every visit.
  • Security Cookies: Prevent fraud and protect your data during your session.

Performance & Analytics Cookies

Legal basis: Consent. These cookies are only set if you have accepted analytics cookies via our cookie banner.

These cookies collect information about how visitors use our website, helping us improve performance and content. Data collected is aggregated and anonymised where possible.

  • Google Analytics (e.g., _ga, _gid, _ga_container-id): Tracks website visits, pages viewed, session durations, and user interactions. Operated by Google LLC. Privacy Policy · Opt out
  • Ahrefs Analytics: A privacy-first analytics service we use to understand site traffic and content performance. Ahrefs does not use cookies to track users across other websites. Privacy Policy

Functional Cookies

Legal basis: Consent, or legitimate interests where the feature directly supports your requested interaction with the site.

These cookies allow our website to remember your preferences, offering enhanced and personalised features.

  • Theme Preference Cookies: Store whether you have selected light or dark mode.
  • User Preference Cookies: Remember other display or interaction settings you have configured.
  • Adobe Fonts (Typekit): We use Adobe Fonts to serve the typefaces displayed on this website. When you visit a page, your browser makes a request to Adobe's servers at use.typekit.net, which may process your IP address and browser information solely for the purpose of delivering fonts. Adobe Fonts does not use this data for advertising. Operated by Adobe Inc. Privacy Policy

Targeting & Advertising Cookies

Legal basis: Consent. These cookies are only set if you have accepted targeting cookies via our cookie banner.

Marketing cookies are used to deliver advertisements relevant to your interests and to track the effectiveness of our advertising. We also participate in affiliate marketing programmes, and cookies are used to track referrals.

  • Google AdSense & Ads Cookies (e.g., DoubleClick IDE): Used by Google to serve personalised advertisements based on previous visits to our website and other sites. Operated by Google LLC. Privacy Policy · Opt out
  • Google Funding Choices: A consent management tool operated by Google LLC that helps us obtain and manage your consent preferences for advertising. This script runs on page load to surface consent prompts where required by law. Privacy Policy
  • Affiliate Tracking Cookies: Track when you click on affiliate links and record referral information for commission attribution. Third-party affiliate networks may set their own cookies; please review their respective privacy policies.
  • Klaviyo Cookie (__kla_id): Identifies visitors subscribed to our email marketing campaigns and tracks email interactions. Operated by Klaviyo, Inc. Privacy Policy

Tag Management

Legal basis: Legitimate interests (operational necessity for managing our technology stack). GTM itself does not set cookies; it manages and deploys other scripts listed in this policy.

  • Google Tag Manager: A tag management service operated by Google LLC that we use to deploy and manage the analytics and advertising scripts on our website. GTM fires scripts only in accordance with the consent preferences you have given. Privacy Policy

Managing Your Cookie Preferences

Upon your first visit, you will see a cookie consent banner allowing you to accept all cookies, reject non-essential cookies, or manage your preferences by category. You can change these preferences at any time by clicking the Cookie Preferences link in the footer of any page.

Browser Settings

Most browsers allow you to refuse cookies or delete them at any time. Please refer to your browser's help documentation to learn how to control cookie usage. Note that disabling cookies may affect the functionality of this website.

Opting Out of Advertising Cookies

You can opt out of personalised advertising from Google by visiting Google's Ads Settings. You may also opt out of other third-party ad networks through aboutads.info or Your Online Choices (EU/UK).

Global Privacy Controls

We honour browser-based privacy signals such as the Global Privacy Control (GPC), which instructs websites not to share or sell user data. If we detect this signal, we automatically disable third-party marketing and analytics cookies.

Future Implementation of User Accounts

Currently, we do not offer user accounts. However, we plan to introduce user accounts in the future, at which point we will update this Cookie Policy to reflect any additional cookie usage associated with account functionality.

International Data Transfers

Cookies and the data collected through them may be transferred to and processed on servers located outside your home country, particularly in the United States, Canada, or the UK, where our service providers operate. Where data is transferred outside the UK or EEA, we ensure that appropriate safeguards are in place — such as Standard Contractual Clauses — to protect your personal information in accordance with applicable data protection law.

Your Privacy Rights

Depending on your location, you have specific rights regarding your personal data collected via cookies. To exercise any of these rights, please contact us via our Contact page or submit a request via our Data Rights page.

  • EU/UK (GDPR/UK GDPR): Right to access, rectify, erase, restrict, or object to data processing. Right to withdraw consent at any time without affecting the lawfulness of processing based on consent before withdrawal.
  • Canada (PIPEDA): Right to access your personal data and withdraw consent.
  • California (CCPA/CPRA): Right to know, delete, and opt out of the sale or sharing of personal information. We do not sell personal data.

Changes to This Policy

We may periodically update this Cookie Policy to reflect changes in our practices or for legal, operational, or regulatory reasons. All changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this policy periodically.

Contact Us

For questions, concerns, or requests related to this Cookie Policy or our data practices, please contact us via our Contact page. We aim to respond to all enquiries within 30 days.

Thank you for trusting Tires and Terrain Ltd with your data and privacy.