CRAFTED WITH CLARITY. CREATED FOR ENTHUSIASTS.
OUR MISSION
TIRES + TERRAIN exists to inform, inspire, and represent the automotive community through independent journalism. Our mission is to explore the evolving world of cars and car culture, with a focus on engineering, performance, and the people behind the machines.
About Us
Founded by British motorsport engineer turned automotive editor Simon Cousins in 2022, TIRES + TERRAIN was created to combine hands-on knowledge with a journalist’s perspective. With a background in Motorsport Engineering (BEng) and experience in the automotive industry, Simon brings a technical foundation to the platform’s editorial approach. TIRES + TERRAIN operates as a UK-registered media outlet serving a global audience.
WHAT WE COVER
We publish original, enthusiast-driven media content across a wide range of categories, including:
- Industry news and analysis
- Global car culture
- Motorsport features
- Technical guides
- Event coverage
- Historical retrospectives and interviews
Every article is researched, written, and edited with clarity and a commitment to journalistic standards.
STEERING NEW PERSPECTIVES
TIRES + TERRAIN is committed to elevating underrepresented voices, overlooked stories, and new angles on familiar automotive topics. We exist to support and reflect the passion of car enthusiasts around the world.