CRAFTED WITH CLARITY. CREATED FOR ENTHUSIASTS.

OUR MISSION

TIRES + TERRAIN exists to inform, inspire, and represent the automotive community through independent journalism. Our mission is to explore the evolving world of cars and car culture, with a focus on engineering, performance, and the people behind the machines.

About Us

Founded by British motorsport engineer turned automotive editor Simon Cousins in 2022, TIRES + TERRAIN was created to combine hands-on knowledge with a journalist’s perspective. With a background in Motorsport Engineering (BEng) and experience in the automotive industry, Simon brings a technical foundation to the platform’s editorial approach. TIRES + TERRAIN operates as a UK-registered media outlet serving a global audience.

Simon Cousins, founder of TIRES + TERRAIN and motorsport engineer, seated on a wooden bench supported by barrels, wearing a black jacket against a vibrant blue sky backdrop.

WHAT WE COVER

We publish original, enthusiast-driven media content across a wide range of categories, including:

  • Industry news and analysis
  • Global car culture
  • Motorsport features
  • Technical guides
  • Event coverage
  • Historical retrospectives and interviews

Every article is researched, written, and edited with clarity and a commitment to journalistic standards.

Porsche 911 GT3 992 Wheel Centre Lock Carbon Ceramic Brakes

STEERING NEW PERSPECTIVES

TIRES + TERRAIN is committed to elevating underrepresented voices, overlooked stories, and new angles on familiar automotive topics. We exist to support and reflect the passion of car enthusiasts around the world.

TIRES + TERRAIN is shaped by experience, driven by curiosity, and written for those who value depth.

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