Privacy Policy

This Privacy Policy describes our policies and procedures on the collection, use, and disclosure of your information when you use the Service. It also explains your privacy rights and how the law protects you. We use your personal data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation

Words with initial capital letters have specific meanings defined below. These definitions apply regardless of whether they appear in singular or plural form.

Definitions

For purposes of this Privacy Policy:

• Account – A unique account created for you to access our Service or parts of our Service (Note: As of the latest update, we do not offer user accounts on our site; this definition applies if accounts are introduced in the future).
• Company (referred to as "the Company," "We," "Us," or "Our" in this Agreement) – refers to TIRES + TERRAIN (also known as Tires and Terrain).
• Cookies – Small files placed on your computer, mobile device, or any other device by a website, containing details of your browsing history on that website among other uses.
• Country – Refers to British Columbia, Canada, and the United Kingdom (our bases of operations).
• Device – Any device that can access the Service (e.g., a computer, cellphone, or digital tablet).
• Personal Data – Any information that relates to an identified or identifiable individual.
• Service – Refers to the Website (TIRES + TERRAIN).
• Service Provider – Any natural or legal person who processes data on behalf of the Company.
• Usage Data – Data collected automatically, either generated by the use of the Service or from the Service infrastructure itself.
• Website – TIRES + TERRAIN, accessible from https://www.tiresandterrain.com.
• You – The individual accessing or using the Service.

Personal Data

While using our Service, we may ask you to provide certain personally identifiable information that can be used to contact or identify you. Personally identifiable information may include, but is not limited to:

• Email address
• First name and last name
• Any other information you choose to provide to us (e.g., through our contact form or newsletter subscription)

We use this Personal Data only for the purposes described in this Privacy Policy.

Usage Data

Usage Data is collected automatically when using the Service. It includes information such as your IP address, browser type, browser version, pages visited, time and date of your visit, time spent on pages, and other diagnostic data.

When accessing the Service via mobile device, we collect data like your mobile device type, device unique ID, IP address, operating system, browser type, and other diagnostic data. This helps us analyze usage and improve your experience.

We use Cookies and similar technologies (e.g., web beacons, tags, scripts) to track activity and improve performance and features:

• Cookies or Browser Cookies – Small files placed on your device. You can refuse cookies in your browser settings, but this may limit some features.
• Web Beacons – Small electronic files used for tracking and analyzing website statistics.

Cookies can be "persistent" or "session"; both are used for necessary functionalities, cookie acceptance, and remembering user preferences.

Third-Party Advertising

We use third-party advertising companies (e.g., Google AdSense) that may use cookies to provide relevant ads based on your visits to our site and others.

User Choices – Opt-out of personalized ads via Google's Ads Settings or www.aboutads.info.

Affiliate Links

We participate in affiliate marketing programs. Clicking affiliate links may place tracking cookies in your browser to attribute sales and earn commissions. Please review third-party privacy policies.

We may use your data to:

• Provide and maintain our Service
• Contact you for updates or inquiries
• Send newsletters or special offers (with your consent)
• Manage inquiries and respond to your requests
• Conduct business transfers if applicable
• Improve our Service through analysis and feedback

We do not sell your data but may share it with service providers, affiliates, business partners, or upon your consent.

Retention of Your Personal Data

We retain your data as necessary for outlined purposes or as required by law.

Transfer of Your Personal Data

Your data may be transferred internationally. We take necessary measures to ensure data protection and compliance.

Deleting Your Personal Data

You may request deletion via our Contact page.

Disclosure of Your Personal Data

We may disclose your data for business transactions, legal obligations, and security reasons.

Security of Your Personal Data

We use commercially reasonable security measures but cannot guarantee absolute security.

Depending on your location, you have rights to:

• Access – Request copies of your personal data
• Rectify – Correct inaccurate or incomplete data
• Erase – Request deletion of your personal data
• Restrict – Limit processing of your data
• Transfer – Receive your data in a portable format
• Object – Oppose certain types of data processing

Exercise these rights via our Contact page.