Cookie Policy

Effective Date: October 2023

Last Updated: 5 July 2025

TIRES + TERRAIN (also known as Tires and Terrain) is an automotive news publication and media company. This Cookie Policy explains how we use cookies and similar technologies on our website (https://tiresandterrain.com) to enhance your browsing experience, analyse site usage, provide personalised content and advertisements, and manage our email marketing through Klaviyo. This policy is compliant with global data protection regulations, including GDPR (UK and EU), CCPA (California), and PIPEDA (Canada).

Please read this policy in conjunction with our Privacy Policy and Terms and Conditions. By using our website, you consent to the use of cookies as outlined below.

What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help the website remember your actions, preferences, and settings (such as login, language, or other display preferences) so that you don't have to keep re-entering them whenever you return or browse from one page to another.

How We Use Cookies

We use cookies to ensure our website operates efficiently, analyse visitor interactions, provide a personalised browsing experience, and deliver relevant advertisements.

All cookies are manually coded and managed directly by our website; we do not use third-party cookie-management services such as Cookiebot.

Types of Cookies We Use

Essential Cookies

These cookies are necessary for the basic functionality of our website, ensuring security, proper navigation, and site integrity. Essential cookies are enabled by default.

  • Consent Cookie: Remembers if you have accepted our cookie preferences, so you are not prompted repeatedly.
  • Security Cookies: Prevent fraud and protect your data.

Analytics Cookies

These cookies collect information about how visitors use our website, helping us to improve the site's performance and content.

  • Google Analytics (e.g., _ga, _gid, _ga_container-id): Tracks website visits, pages viewed, session durations, and user interactions. This data is anonymised and aggregated.

Functionality Cookies

These cookies allow our website to remember your preferences, offering enhanced and personalised features.

  • Preference Cookies: Store user preferences such as language or display mode settings.

Marketing Cookies

Marketing cookies are used to deliver advertisements relevant to your interests and track the effectiveness of advertising campaigns. We also participate in affiliate marketing, and cookies are used to track referrals.

  • Google AdSense & Ads Cookies (e.g., DoubleClick IDE): Used by Google to serve personalised advertisements based on previous visits to our website and other sites.
  • Affiliate Tracking Cookies: Track when you click on affiliate links and record referral information for commission purposes.
  • Klaviyo Cookie (__kla_id): Identifies visitors subscribed to our email marketing campaigns and tracks email interactions.

Managing Your Cookie Preferences

Upon your first visit, you will see a cookie consent banner allowing you to accept or reject non-essential cookies. You can change these preferences anytime via the cookie settings link provided on our website.

Browser Settings

Most browsers allow you to refuse cookies or delete them at any time. Please refer to your browser's help documentation to learn how to control cookie usage.

Opting Out of Advertising Cookies

You can opt out of personalised advertising from Google by visiting Google's Ads Settings. You may also opt out of other third-party ad networks through aboutads.info.

Global Privacy Controls

We honour browser-based privacy signals like the Global Privacy Control (GPC) which instruct websites not to share or sell user data. If we detect this signal, we automatically disable third-party marketing cookies.

Future Implementation of User Accounts

Currently, we do not offer user accounts. However, we plan to introduce user accounts in the future, and at that time, we will update this Cookie Policy to reflect any relevant cookie usage associated with user accounts.

International Data Transfers

Cookies and the data collected through them may be transferred to servers located outside your home country, particularly to Canada, the USA, or the UK, where our service providers operate. We ensure that appropriate safeguards are in place to protect your personal information.

Your Privacy Rights

Depending on your location, you have specific rights regarding your personal data collected via cookies:

  • EU/UK (GDPR): Right to access, rectify, erase, restrict, or object to data processing.
  • Canada (PIPEDA): Right to access your personal data and withdraw consent.
  • California (CCPA): Right to know, delete, and opt out of selling/sharing personal information.

For further information or to exercise these rights, please contact us.

Changes to This Policy

We may periodically update this Cookie Policy. All changes will be posted on this page with an updated "Last Updated" date.

Contact Us

For questions, concerns, or requests related to this Cookie Policy or our data practices, please contact us via our Contact page.

Thank you for trusting TIRES + TERRAIN (Tires and Terrain) with your data and privacy.